Lead Generation Secrets for Small Businesses: Expert Insights with Scott Gabdullin

In this powerful episode of the Talk About Digital Podcast, host Mark A Preston sits down with lead generation expert Scott Gabdullin to uncover the strategies that truly work for small businesses looking to grow their customer base. With experience spanning big-name agencies and hands-on work with small businesses, Scott shares his unique perspective on how SMEs can maximise each pound spent to attract quality leads that convert into loyal customers.

If you’re a small business owner overwhelmed by the complexities of digital marketing or frustrated by past attempts that didn’t deliver, this episode is your guide to actionable strategies designed for immediate impact.

Key Insights for Small Business Owners:

• Why Quality Matters Over Quantity: Scott explains the importance of targeting quality leads that are more likely to convert. Learn why hundreds of random leads won’t help your business—and how to focus on attracting the right customers to maximise your return on investment.
• Top-Performing Channels for SMEs: Discover why Google Ads and other PPC strategies can be game-changers when done right, and how even a small ad budget can produce results if optimised effectively. Scott provides insights into when and where to invest for the best outcomes, so you don’t waste valuable resources.
• Building a Lead Generation System: Scott explains how small businesses can set up lead generation that drives consistent, dependable results. With a focus on simple, effective systems, he shares the essentials every small business needs, from having an optimised website to building compelling landing pages.
• Practical Tips for Lead Conversion: Generating leads is only half the battle. Scott dives into what needs to happen after a potential customer clicks on your ad, detailing how to ensure your website or landing page is set up to convert that interest into a sale.

What Will You Gain by Listening?

By tuning in, you’ll gain a clear understanding of how to structure your lead generation strategy for maximum impact. Scott’s approach combines the best practices of big-budget brands with the practicality and cost-efficiency needed by small businesses, ensuring you can make an impact no matter your budget.

TAD Takeaway: Scott’s actionable advice is simple but powerful—start by focusing on quality over quantity. By narrowing down your ideal customer profile and targeting only those who are most likely to buy, you’ll save money, time, and effort.

If you’re serious about growing your business and ready to turn lead generation into a consistent driver of new customers, this episode is a must-listen!

Connect with Scott:

Website: https://scottgabdullin.com/
LinkedIn: https://www.linkedin.com/in/scottgabdullin/
X: https://twitter.com/ScottGabdullin

Connect with the Host - Mark A Preston:

Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked

This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

Transcript

[00:00:00] Mark A Preston: Welcome to Talk About Digital, the podcast for small and medium sized businesses looking to grow new customers through impactful, low cost digital marketing strategies. Have you invested in digital marketing with zero positive impact? If this sounds like you, then this Each week we provide actionable steps to move your business forward with our TAD Takeaway, helping you to harness your biggest asset, yourself, to achieve big impact with minimal investment.

Stay tuned as we dive into the world of digital marketing, offering insights and advice that will transform your business. Let's get started. Welcome to another episode of the Talk About Digital podcast. Today's guest is a master of career pivots and reinvention, starting as a testing validation engineer at AMD.

He quickly realized his passion lay elsewhere, made the bold switch to digital marketing. He rose through the ranks at top agencies like Saatchi and Saatchi, managing big name clients like Toyota. He then founded his own agency specializing in SAS clients across North America. Alongside this, he's built a portfolio of diverse businesses himself, and his journey is all about following your passion and thriving through change.

Please welcome Scott Gabdalin. Now, Scott, first of all, did I pronounce your surname correctly? Yes, it's good. Oh, wonderful. That's the bit I was worrying about. 

[00:01:45] Scott Gabdullin: Nothing to worry about. Because my accent 

[00:01:47] Mark A Preston: pronunciation sometimes goes wrong. So for the audience, could you give a whirlwind tour of your sort of personal journey?

[00:01:58] Scott Gabdullin: Yeah. Um, so I've studied in engineering. I'm first generation immigrant. I was born in Soviet Union and then immigrated to North America, first United States and Canada. And so as many, many immigrants do, my first thought was, well, I gotta go where the money is. And I thought engineering would be it.

There's no passion in it, but money was there. I got into it and quickly realized that I was just not cut out for it. I wasn't good at it, neither was I passionate about it. And so working for, as you said, working for advanced micro devices, it was a great company, great people. And if I stayed longer, I'd probably be in the millionaire by now, given how far the stock has risen.

But I decided to pivot and I went full on into digital marketing and it has been a rewarding journey. Uh, where we've built successful businesses and I also teach and teach at various institutions like Concordia University and startups, uh, basically teaching SEO and digital marketing. And so that's what we do now.

We run a portfolio of companies, the largest one being our, um, SEO digital marketing agency. And then a bunch of brick and mortar traditional businesses, like bookkeeping business, uh, 3D printing business, health and wellness business. We have tree, tree removal partnerships. We have demolition business partnerships.

And all of those give me really great insight as to what it really takes to operate a small business and not just be an agency that provides a service, but also somebody who is in a, Nuts and bolts of it. And actually cares a lot about where money goes to get the best ROI for, for our own business. And that's what we try to translate into a work we do with our clients as well.

[00:03:33] Mark A Preston: You know, I love that story. I mean myself, you know, when I'm talking to small businesses, I can relate to the challenges they face in on the day to day and like a lot of people I talk to who are marketers, they've never run their own business. So they don't understand the challenges, they've just seen it as numbers.

But from your own perspective, having a background working with these very large brand names, pivoting to working, you know, with small businesses kind of thing, how vast of a difference is it? 

[00:04:11] Scott Gabdullin: It is very different. So, When you, just like in, you know, you said marketers who have never ran their own business, they don't really have the understanding of what it takes to actually be in a business.

When you work with large companies, let's say Toyota or KPMG, a lot of employees, we're not the ones who build the company from scratch, so they will be quite liberal with the budgets and where's the, you know, they throw those budgets around and how they throw them around, we've had clients who would, you know, come into us and there'll be.

Fiscal year is coming to an end and that was back in the day. We don't have those clients anymore. But back in the days, it would be fiscal year is coming to an end. We just got to spend this 250, 000. And our answer would be, well, it's going to really make your performance worse because, you know, after a certain point, let's say in paid advertising, this is just limiting, diminishing returns.

And they're like, we don't care because if we don't spend it, we're not going to get it next year. Right. And so that's just how it goes in very big, big, big organizations. And then you shift your focus and you go into running your own small business or working with small business owners, and literally every single dollar counts, right?

It's your hard earned dollars in a lot of small businesses, depending on how small it is. They're in a survival mode. Like they need results tomorrow, not 12 months for now. And most importantly, not in the next fiscal year. So they care about where each dollar goes. And because that's what keeps her obviously, you know, family fed, that's what keeps their contractors, uh, happy and, you know, helps them stay afloat from one month to another.

And so it's drastic difference. And whenever we operate with clients, clients always tell us like, Scott, we really like how much you care. About our business. Uh, and why is that? And our answer is the same as because we operate businesses. We just know how hard it can be. And so every time you spend money, we feel like we are spending that money.

You know, it's like our dollars. And so we care where it goes. And we really want to make sure that if we're spending it, we're actually trying to drive some kind of result. And so we'd make recommendations. We provide all sorts of recommendations outside of. SEO, like looking into other disciplines and making it our business to know more about client's business.

And so, yeah, drastic differences. It took, uh, it's a huge pivot. I'll be honest with you. 

[00:06:29] Mark A Preston: Yeah. So, so for small businesses, when it comes to generating leads digitally, what would you say from your own experience has been the sort of challenges? 

[00:06:43] Scott Gabdullin: The challenges is, I think small businesses, they know it, but they don't fully understand is that it takes money to make money, right?

There is this notion that's online with obviously how now information is freely available and accessible to everyone is that you can be a millionaire in 30 days or something. Uh, and, and so it's not the case for 99. 9 percent of us. Most of us, we have to go and we have to spend the money and sometimes we have to make mistakes and we'll lose some of that money before we see the results.

And so that's, I find a big problem with a lot of small businesses that they do not understand the concept of separating from those dollars in order to test, in order to validate the ideas, to see what's working and not. And whenever I get asked, I teach and students will be like, You know, if I'm running Google ads campaign, how much should I be willing to spend at the beginning?

And my answer is always the same is that set the budget that you're willing to lose. Because every single campaign might be different. Uh, there is obviously best practices and you will always try to apply them as a front at the beginning but Once someone comes to your website, the way your website looks, the way your copy, uh, copy is written, you know, any kind of value proposition, testimonials, how you answer the phone, how you close, what you're pricing, all of that will have an impact on how well, how much of an ROI you're going to get from it.

And so every business is different. And so, yeah, that's usually the hardest part is just getting people to understand that it takes money to make money. Um, and so that's something that just the nature of, I guess, uh, of what we, what we have to deal with. 

[00:08:14] Mark A Preston: You know, your comment there about asking the business owners, well, how much are you prepared to lose before you make the money?

I mean, that's a really hard question for a business owner to take in. So what do you mean I'm going to lose money before I make it? You know, you're there to, to actually generate new clients, not actually lose my money. And I think this whole mindset of digital marketing. It is a lot of it. It's well, understanding everything first, it's understanding the conversion rates.

It's understanding how well the conversations go in the business, you know, and all this collectively, but do you think that we can actually put processes in place for small businesses to actually reduce the amount of spending going to lose initially? 

[00:09:11] Scott Gabdullin: A hundred percent. And I think that's kind of one of the things that we've noticed as a business.

We, we operate, you know, an agency where it's small to medium, uh, medium to enterprise level clients, and then we operate an agency where it's small businesses, but we quickly realized that offering services to small businesses is a hard job, right? It's a lot of moving pieces required for a small business to, to get on top of.

First of all, they have to have a website. How many small businesses just do not even have a website? Second, that website actually need to be built. Optimize and build for conversions. And so, you know, do, will they be willing to give you access and whatnot? And so we realized that it might be just easier to sell leads.

So when we control the entire 50 percent of the equation before someone calls or submits a form, if we control that, we can really save a lot of money for small business owners. So if we can give them a lead instead of focusing on a service of trying to build marketing around their existing website, uh, then they're happier because they see the ROI nearly immediately.

Right, their phone starts ringing within 72 hours, and now they are basically saying, Hey. You know, um, see, this is X, Y, and Z business. How may I help you? And they are doing exactly what they're used to doing, which is talking to a customer, closing that customer, providing service and operating the business.

Marketing then can kick in later. So my philosophy is that if you're a business under 150, 000 to 100, 000, I would say that a good path to take is just to buy leads. Okay, do not worry so much about building a website and building a brand. It's all great things. If you can't do it, do it. But it takes a lot of time outside of what you're ready to do.

Focus on buying leads because you're in a survival mode. You got to get to 150, 200 so that you could be comfortable. Paying yourself and taking care of your family, as well as whoever contractors you might have. And then after that, take some of that disposable income that you're making and start reinvesting into your marketing, start talking to agencies who can help you build a brand where you can start to experiment and try things and in some way, lose some of the money, but yes, there's going to be best practices in place where we can build it, where someone can build your website that's built specifically for your niche, where it addresses concerns specific to your audience, to your ideal customer profile.

And then helps you generate leads straight off of your site, rather than depending on someone else's property that you do not have control over. Right. So that's really the mindset shift that we had internally is that we found it to be a much easier conversation. And then that leads to more interesting partnerships and deals later on as well, uh, between us and the clients and whatnot.

And obviously, uh, always something that's beneficial in my opinion, in long term for a small business owner. 

[00:11:48] Mark A Preston: You know, I'm sat here with a big grin on my face because when I started in the industry way back in 2001, I spent the first five years actually building a lead generation business, selling the leads to small business owners.

And literally the difference it made to those businesses were remarkable. But in the journey from there, when there's a lot of people that sell leads online for small businesses, and maybe they sell in the same late to 10 different businesses. And before you know it, you know, the person at the other end of the phone is so fed up with everyone ringing them.

They just don't Tell everyone to go away, you know, so, you know when it comes to that mindset of small businesses. Yes piggybacking on other people's Success already and buying those leads. I mean what's important for them? 

[00:12:50] Scott Gabdullin: Um, it's important to find a good good partner, right? So if you're working with yelp, they will resell those leads to everybody The the you know, ng or home advisors or Whatever might be the website, they resell those leads because they're in it to make money.

Um, I do find that smaller providers, those who operate, you know, basically not on a scale that Yelp does, you can create a more of a custom relationship where basically you're buying a lead that's exclusive to you, right? We, we just, you know, we come from small business world in a way because we operate our own businesses.

And so straight up, we tell customers like, or clients is that, you know, We don't resell the leads. It's just not something we want to do. The lead you get is the lead you get. That's it. You pay for it. You, you, you answer it. It's yours. Now, if you close it or not, it's also your responsibility and something for you to, to keep in mind, but it's not getting resold to someone else.

Sometimes they'll come back and it's like, well, they called my competitor. I'm like, well, because they kind of Google, they'll call. I have five different competitors on the first page. You can't control that. That's the nature of the beast, but no, none of those leads get resolved. But yes, the reality of the industry is that businesses are trying to make more money, religion businesses, and they're reselling those leads.

And unfortunately, that's just an unfortunate reality. And you just have to find a service provider who you can trust and build that, you know, close relationship where, you know, that they're not scheming off of the top pretty much, but it is a hard thing to control. 

[00:14:21] Mark A Preston: Yeah, I'm loving this conversation and where it's going, you know, I'm so passionate on the whole lead generation side of it because, you know, a lot of people think, oh, digital marketing, it's just noise and numbers and everything.

When you strip it all back, there's a purpose behind everything. And for yourself being so heavily involved in lead generation, I mean, what sort of tips could you give the small businesses about lead generation? What does it really take for a small business to generate quality leads? I mean, I mean, you can generate.

Thousands of garbage leads, that's not going to go anywhere, you know, but the emphasis is on quality leads that is going to convert because for yourself running a lead generation business, you know, quality is key to the success of your own business. 

[00:15:20] Scott Gabdullin: That's right. That's right. And so the advice that I would give to small businesses is basically to, I like to start at macro level, um, to better understand who your audience is first, right?

Who are you going after? Because different audiences, different businesses will have completely different audiences. And so if you are a small business operator who, for example, has a loan care business, your audience is on Google. Like let's, let's be honest when people search for a service provider, they go on Google.

They're searching for long care service near me and whatnot, and that's a great place to be. And so if you go there and you start to, if you're doing it yourself and you start to kind of contemplate as to what the first step should be, my, my first step, anytime we'll launch any type of business like that is to go with Google ads.

We love Google ads. It can be expensive, however, it will depend on how much do you charge your client in the end. So because you are an operator, you control the entire process. process. And so if your prices are set correct, where you're not the cheapest, you know, business in the block, but you have some margins to play around with, you can still win quite a bit when it comes to the leads that are being generated off of Google ads.

Even though the industry has been around for so long. So there is quite a bit of competition. So anytime we launch a business, we launch it with Google ads. I have bookkeeping business. I have 3d printing businesses. We, everything we did in the first 72 hours starts with Google ads. And so we, we, uh, right away, we go into that path.

We, we start with that channel. And we, the reason why is because we know that that audience is ready to buy. They're on the bottom of the funnel, right? If you look at traditional sales marketing funnels, they're very much on the bottom of the funnel. However, it's not applicable to every single niche. If you're in insurance and real estate, good luck getting started in Google because those are extremely saturated and extremely competitive.

And as a result, they are expensive. Acquiring lead there is going to be just a tremendous amount of time. Dollar required to make it work. And so what do you do is you start to move up the funnel. You're starting to look into where does my audience reside? Where else does he live? But they might not have a strong of intent to buy just yet.

And that's when you start to look into social media, paid advertising on social, like Facebook and Instagram. Those are also fabulous channels. It's just, you gotta be willing to accept the fact that you will have to have much more touch points with that person. before they're ready to buy off of Google.

You might have, let's say hypothetically, three touch points and they're buying something from you off of Facebook that might triple nine touch points, 10 touch points because they, they were on Facebook browsing something on their newsfeed from their friends and family and groups. All of a sudden they see your ad and they're like, huh, I was thinking of buying a house at some point in the future.

That's not guaranteed sale, but they are interested. So you have to keep in touch with them for the next six months, 12 months, whatever it might be, depending on how long the sales cycle is in your business, in your niche. Uh, but you just have to understand that those realities, right? And so for me, if someone is a business owner wants to do this themselves, I always start with Google ads.

Explore that first, always invest into SEO as like foundation. It's a good idea to make sure that you're doing SEO from the start, but paid ads on Google are fabulous for home service niches. There's still margins there, it still works. You can get leads, you can get started quickly. And if it's not something that's affordable or accessible to in your niche, in your industries and start moving up and start going into paid advertising on social, good looking at the video.

And just going into other places where your audience also resides. 

[00:18:58] Mark A Preston: Do you know, I've, I've spoken to many, many small businesses over the years. And nine times out of 10, when Google Ads conversation crops up, usually it's like, oh, tried that, spent a load of money, didn't work. I mean, the reason it's probably, obviously I wasn't involved in that, but You know, looking at it, the reason they're saying that is because the clicks are converting into quality leads.

And that's, that's something, you know, it's not like a magic wand where, you know, somebody clicks and buys, you know, there's a process, you know, so. For the audience, briefly, I don't, without going into too much detail. Yeah. What do they need to be mindful of if they're thinking about running Google ads?

[00:19:51] Scott Gabdullin: Yeah. 

[00:19:51] Mark A Preston: When people actually clicks on the ads, what, what do they, what needs to happen? 

[00:19:56] Scott Gabdullin: Fantastic question, right? So you and I know that it's just 50 percent of the equation there. So what happens on the ads is just, you know, you can set them up and if you do them beautifully, it works, you, you, you know, you bring down your costs and whatnot.

But then when a click happens, where does it land? Does it go to a website that actually build, uh, to convert that visitor into an actual customer? Right. Do you have reviews on your website? Do you have testimonials? Do you, do you actually have a button that they call, they can click on? Click on so that it becomes a call to your phone number.

You'll be surprised how many small business don't even have a way to contact them. Right. So, um, a website is a second part of the equation, right? There's 50 percent that goes into the, obviously setting up Google ads account or any Facebook ads account, and then the other 50 percent is making sure that your website looks like something that someone would want to do business with.

And so there is, you know, Was I going into too much detail, but there is, um, you know, conversion rate optimization industry, that entire whole industry that exists and basically optimizing the pages and making sure that they are translating into sales. But as a small business owner, it's as simple as have a great value proposition right up front that as soon as someone lands, they see exactly what they want to, uh, What they want to buy.

If you're a loan care service provider, just say loan care service, best loan care services in whatever XYZ city, give a description as to why they should be doing business with you and give them a lead form. In a lot of niches, we see 50 50 split. Some people like to submit a lead form and some people like to submit, uh, to call straight to the phone.

Right. And so on the bottom gives them a phone number and then below gives them as many reasons as you can to do business with you, testimonials, reviews, stars, anywhere you've been featured, any kind of publications that talked about you, any kind of benefits that they can get. All of that makes an impact.

And, you know, sometimes it's just a good idea to look at who else is showing up. for that, for those particular terms, how good they look like, and at least try to be as good as them. And then try, and that's something that would be a quick tip. But, uh, in some niches, like emergency plumbing, if you're, if your, uh, pipes burst in a house, maybe the website, the way website looks doesn't even matter.

But if there is, uh, you know, a delay in how long it takes to, to, to actually buy a service, you might want to give them reasons on your website as to why they should do business with you. So. 

[00:22:13] Mark A Preston: Yeah, I mean, over the years I've read so many websites and the biggest common mistake I've found is people just want to talk about themselves.

You look at me, how great I am. They haven't mentioned anything about the benefits or the problems they solve. It's just, you know, look at me on to fantastic and all this, these problems. And there's so much more that goes into the content of a website. And, uh, you know, myself, I go deep into psychology of.

Customers and everything, but ultimately it's why me? Why should they choose me over the competitors? 

[00:22:55] Scott Gabdullin: Yeah. Yeah, I mean, again, anytime someone is looking to buy something, they're buying it for themselves. They want to find a reason why they should care about buying it, right? Uh, and so our job as business owners is, it's not to talk about ourselves, as you said, but it is to, you know, persuade someone that we are the right solution for them.

We are Yoda. for them as, as you know, on their journey of becoming a Jedi, right? So again, it's, uh, it, it, it's important. It's just the ways of, like you said, psychology works and your business or any business, it, It needs to make it clear that when someone does work with you, they're going to be handsomely rewarded for that in good customer service and excellent results.

Um, making sure that, uh, they're, they're not going to lose money on doing, you know, on buying your service. Simplifying your copy and making sure that it speaks exactly to what the customer cares about, what pain points they have, is a sure way to get that customer to call you. Uh, especially in, in, in niches that are like home service niches.

And, uh, you know, the more expensive the service, the more persuasion you have to do. Buying insurance is drastically different than buying plumbing services, I would put it. But that just comes down to psychology again. 

[00:24:14] Mark A Preston: You know, something that I really want to ask, maybe not for the audience. So, you know, if you're listening to this, it will be helpful, but I really wanted to ask what learnings from working with big brands over the years, have you been able to take into the small business world?

[00:24:34] Scott Gabdullin: Um, what learnings it's, it feels like completely different worlds, to be honest, right? Um, I think I've had a lot more learnings that I took out of small business world and brought into enterprise, to be honest, it's, it's not wasting the budgets, right? Being careful with where dollars go, being efficient, making sure that you maximize every single thing that you do to, to generate the biggest impact that you can, when it comes to big businesses, um, The biggest learnings you get is just the exposure to what's available out there in terms of marketing that you can do, right?

Small businesses somewhat limited as to what they can try to do. Uh, there's only so much budget that they can afford to spend, you know, Google ads and SEO, but there's also PRs, there is also, uh, content marketing that goes into all sorts of different, uh, areas of marketing, uh, email and social. There is email, there's all sorts of, you know, funnels that you get exposure to in enterprise level.

And so that just, working on enterprise level teaches you just what's available. The whole playing the whole landscape of marketing. And then once you start to go into small business world, you start to realize that it's somewhat limited as to what, you know, what's, what's affordable and what's available, and you have to build up to it, right?

So you have to help your clients or your own businesses build up to it. point where you can do all the various different things, uh, because it does require money and it does require time and it does require resources, whether hiring the right talent, uh, or having other agencies or having agencies on board of records that will do it for you.

So again, good question. Um, put me on a spot here, but I feel like those would be the lessons that I learned from, uh, both worlds, kind of translating it from one to the other, uh, when it comes to enterprise versus small business. 

[00:26:26] Mark A Preston: Well, you've already shared lots of advice and tips and everything for the small business audience, but I can't let you go without asking you for one tad takeaway.

It's something actionable a small business owner can implement into their own business quickly in order to help them grow new customers. What would your one tad takeaway be for the audience? 

[00:26:54] Scott Gabdullin: There are a lot of different channels out there. There's SEO, there's paid ads, paid ads across different platforms.

I think that's something that most of the businesses will find least, the least technical would be video. I think video just has huge ROI on it. I think the future is in video and still. It was for a long time. It still is. And so if I was a small business owner who did not have access to everything else, no technology, no technical knowledge of how to set up Google ads and whatnot, I would start with video.

Just talking about your business, explaining, you know, you had a meeting with a client, you went successfully, record a quick video with them as mall that you have a meeting and just ask them to leave your testimonial. Get comfortable in front of camera because that channel can grow quite a bit and can help you also generate leads over time.

It's not going to be immediate. It's not as fast as Google ads, where you find people exactly who are looking for your service, but it will build up and most importantly, it builds up a muscle who is in a business owner to actually be comfortable in front of camera and doing something that for most of us is not a comfort, not, not very.

comfortable, uh, just talking about your business and from the lens of how you help your customers, right? We've seen a lot of examples of where lawn care guys start recording how they took care of a lawn and then that goes viral, right? Uh, there's a lot of examples of how tree guys, arborists take down the tree and how efficiently they're doing and that's gone viral.

So there's something interesting about every single business. And you just have to record it to figure out what it is that's interesting to your audience. And then just double down on it. I think that's the easiest thing because we all have phones next to us right there. Not all of us know how to set up a Google ads account, but everyone knows how to click a record button.

Uh, so start recording, start, start, start doing something with you as a video. And I think that will be the best ROI over the longterm. And, you know, and then the others, the other fields, the other channels can be added on top of that. 

[00:28:57] Mark A Preston: Fantastic. Well, my final question to you, Scott, is what conversations would you like to have with SMEs and small businesses and where can they find you?

[00:29:08] Scott Gabdullin: Yeah, we, we love working with small businesses when it comes to lead generation, uh, but, uh, we also love to talk about partnerships, something that we really, really, uh, double down this year as well as next year is basically, Becoming part owners in small businesses ourselves. We love, we love traditional businesses.

And so anyone who is looking for marketing expertise, who is looking to bring on board a partner that would care about your business as much as, you know, as they do about their own, uh, That those types of conversations are the ones I enjoy the most. And so if you're looking for me, you can Google my name, uh, as a CEO, we put a lot of care, making sure that we show up everywhere we should be.

But LinkedIn is fantastic for any professional conversations. You can visit me on my website, scottgabdoulin. com, or, or, uh, or any other property really that shows up under my name. 

[00:29:59] Mark A Preston: Okay. Just so the audience understands where to find you, could you just spell Yeah. The, the domain name, so the don't, Mr Type, the surname.

[00:30:10] Scott Gabdullin: Yeah. Scott, S-C-O-T-T. And my last name Gab din, G-A-B-D-U-L-L-I n.com. Scott gab din.com uh, is where you can find me and most of his information about me. 

[00:30:24] Mark A Preston: Well, Scott, many thanks for your time today. And I know the audience has received massive value from it. Thank you, Mark. 

[00:30:32] Scott Gabdullin: It's been a pleasure. Great conversation.

And I look forward to having other conversations in the future with you as well. 

[00:30:39] Mark A Preston: Thank you for tuning in to the talk about digital podcast. Remember, every small step you take brings you closer to your business goals. If you found today's episode helpful, subscribe to our podcast and sign up to your free 12 week TAD customer growth course at www.

tad. com. www.talkaboutdigital.co uk to receive even more customer generating tips and in size. Until next time, keep harnessing your strengths and making actionable, impactful moves in your digital marketing journey. See you soon.