Power of Podcasting for Small Business Growth with Kath Lord-Green (Your Fairy Podmother)

In this episode of the Talk About Digital Podcast, host Mark A Preston sits down with Kath Lord-Green, known as Your Fairy Podmother, to discuss the transformative power of podcasting for small and medium-sized enterprises (SMEs). Kath, an award-winning businesswoman and former radio station director, shares her incredible journey from the world of radio to becoming a podcasting expert, helping businesses amplify their voice and reach a wider audience.

If you’re a small business owner or SME looking to grow your customer base, this episode will unlock the secrets of how podcasting can be an invaluable tool in your digital marketing strategy. Kath provides insider knowledge on how even the smallest businesses can use podcasting to:

• Enhance Your Digital Marketing Strategy: Learn how podcasts can boost your website's SEO, increase visibility, and generate more leads. By repurposing your existing content (blogs, FAQs, newsletters), you can create engaging audio content that resonates with your target audience.
• Build Trust and Authority: Establish yourself as an expert in your field by sharing valuable insights through podcasting. Kath reveals how SMEs can use podcasts to build credibility and foster deeper relationships with customers by offering authentic and relatable content.
• Reach the Right Audience: You don’t need millions of followers to succeed with podcasting. Kath emphasises the importance of targeting the right listeners—those genuinely interested in your business—and how this can lead to higher conversion rates.
• Cost-Effective, High-Impact Content: Podcasting doesn’t require a big budget. Whether you’re recording from your phone or using professional equipment, you can still create powerful, high-quality content. Kath shares examples of businesses that started small and now enjoy significant benefits without breaking the bank.
• Inclusivity and Accessibility: Discover how audio content can make your business more inclusive. Not everyone has the time to read lengthy newsletters or reports, but podcasting offers a convenient way for busy professionals and customers to stay informed, creating a stronger connection to your brand.

Throughout this engaging conversation, Kath demystifies podcasting for business growth, offering practical tips that can be implemented immediately. From making your newsletters available in audio format to repurposing content across platforms, Kath’s advice will help you tap into the rapidly growing world of podcasting.

Why Should You Listen?

• Inspiration and Expertise: Kath's vast experience in radio and podcasting shines through as she shares real-life examples of how small businesses are using podcasts to grow their brand and reach new customers.
• Practical, Actionable Advice: Walk away with actionable steps that can be easily integrated into your business, regardless of budget or technical experience.
• A Unique Takeaway: In every episode, Mark offers the "TAD Takeaway," and this episode’s nugget of wisdom is about transforming your communications—turn your next newsletter or business update into audio and see how your customers respond.

If you're ready to elevate your business and stand out in your industry, this episode is a must-listen for SMEs and small business owners looking to make a big impact with minimal investment. Don’t miss out on this opportunity to learn from Your Fairy Podmother herself and start your podcasting journey today!

This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

Transcript

[00:00:00] Mark A Preston: Welcome to Talk About Digital, the podcast for small and medium sized businesses looking to grow new customers through impactful, low cost digital marketing strategies. Have you invested in digital marketing with zero positive impact? If this sounds like you, then this Each week we provide actionable steps to move your business forward with our TAD Takeaway, helping you to harness your biggest asset, yourself, to achieve big impact with minimal investment.

[00:00:36] Stay tuned as we dive into the world of digital marketing, offering insights and advice that will transform your business. Let's get started. Welcome to the talk about digital podcast. And in this episode, I'll be chatting to somebody who's no stranger to the microphone, an ex radio station director, multi award winning business woman, the founder of voice it podcast agency, and a podcast trainer and speaker, please welcome Cath Lord Green, your fairy pod mother.

[00:01:11] Hi, Cath. 

[00:01:12] Kath Lord-Green: Hi, Mark. I absolutely love when people say you're a fairy pod mother because since I've trademarked it, I just use it all the time. And yeah, thank you for having me on this podcast. I'm so excited to speak to you. 

[00:01:25] Mark A Preston: Wonderful. Now, over your career as a radio station director, how has that helped you to get to where you are now?

[00:01:36] Kath Lord-Green: Well, my career first started, I was actually a news correspondent. So, I was a news correspondent, I would go out, I would get the news items, I would edit them, the old fashioned way, get it all produced, and send that around the country to anyone who needed that news item for the radio news. And then the following morning, I would read the news live, on air, and use the snippets that I'd got as well.

[00:02:03] So that in itself was the start of podcasting. I mean, I say I've been podcasting for over 25 years. Because what is a podcast? It's a piece of valuable information, edited, produced, and put out there for people to listen to. So it's exactly the same as what I did when I was a news correspondent. So, I love that I now do it more digitally.

[00:02:28] But then I did it reel to reel and I even found my little box with my splicer in it and my little chalk pen a while ago and I was like, oh my god, there's no such thing as that anymore. People look at it and go, what the heck is that? But that made you really, really think about Audio and listening to audio, because you are listening for every little bit and having to cut it out quite precisely as well.

[00:02:54] And being in news as my first main radio job, I'm looking for valuable content all the time. Content that people want to hear, content that people need to hear. And that's why I think that was a very good basis for podcasting. I then went on to presenting and I presented a Friday magazine show for a different radio station where I was interviewing businesses, community leaders, counsellors, things like that, live on air.

[00:03:26] And again, if that information was getting used again, I would extract that audio, edit it and put it back up for listen again purposes. And again, that is all used in podcasting. I built a radio station. I've been a managing director. I've been a station director at top commercial stations. All of these roles led me to this point.

[00:03:50] I've wrapped all of that up now in podcasting and I genuinely can hand on heart. I'm not boastful. But I feel I am the expert in this field and, and I won't waver from that because I've been doing it for so long. You know, other people, you're amazing at SEO, I wouldn't even know where to start. But things like that, you know that you know what you're talking about.

[00:04:14] You know, you know, you can help someone. And it's exactly the same for me because I know I've been doing it for so long. 

[00:04:21] Mark A Preston: Yes. So from the migration, from the world of radio, how is what you're doing now different to what you're used to, or is it just using the same skills? You're just helping businesses use them skills.

[00:04:36] I'm trying to get an understanding of the transition between the commercial radio world and obviously supporting and small businesses. 

[00:04:46] Kath Lord-Green: I've always been entrepreneurial. I've always been a business woman. And basically sometimes you rise so high that you're no longer doing what you want to do. You're no longer doing what you're passionate about.

[00:05:00] And that's what happened to me. So I was looking after news teams, creative teams, commercial teams, and basically running a business, two commercial stations for someone else. And I'm like. I don't interview anyone anymore. I don't support businesses anymore. I don't get people's voice out there. I don't get their stories out there anymore.

[00:05:23] So the transition was easy for me. I've used every single skill I've gained over time. I'm also a qualified business coach. I've wrapped it all together and this helps me support small businesses. Podcast. And it just works so well that it's been a very easy transition to be honest, Mark. Very easy. 

[00:05:44] Mark A Preston: I can personally relate to what you're doing because, you know, I've basically helped large businesses, uh, to push them forward.

[00:05:53] And you just, the number it, you know, I mean, the money was good. I'm not lying, but now founding Talk About Digital, And running this podcast, it's more of a personal passion where it's purpose driven. It's not about the money. It's about making a difference to people's lives. I mean, the businesses. The listen to this podcast and who we support on the podcast, you know, don't have massive budgets, don't have a big bank balance.

[00:06:29] They just trying to get through every day, doing things themself. And all it really takes is just someone to stand up. To show him the right direction, you know, and you don't need to pay thousands of pounds to achieve success, you know, and in the podcasting world, how advanced is the podcasting for business world?

[00:06:55] Kath Lord-Green: It's grown massively, massively, uh, especially since lockdown. But I'll just quickly go back to you and your passion because you're passionate about what you do. And this is what's driving me. Everyone has a voice and I've called it voice it. I am passionate about podcasts, as you know, and anyone that I speak to, I mean, I could speak all day about the power of podcasting for business, and I'm so passionate about it.

[00:07:22] And do you know what? If you don't get involved with something you're really passionate about, you don't want to get up every morning and go to work. I want to get up every day and push my business forward. Yes, I too was on a very good salary, which I threw in to start my own business. To everyone's horror of what are you doing?

[00:07:40] But I feel better in myself helping businesses. I've just finished um, one of the six meets to podcast courses which run uh, ongoing. With the latest comments, everyone was five star, everyone. We're saying things like, Kath really wants you to succeed with your podcast. And I do, I don't want to just end it after six weeks and go, Oh, bye then.

[00:08:04] Have you finished this? Have you finished that? I'm constantly messaging. Where are you up to now? You know, we've all launched the trailers, but where are you now? Do you need any more help? And that's not so as I get more money out of them is because I'm passionate. About finishing what I started with them and making sure that they actually continue with the podcast and give out the valuable, valuable information.

[00:08:29] Now, podcasting is growing, showing no signs of slowing back at all. Now, those who were around in the 80s, there were audio blogs in the 80s. It was only 2004 that they were coined podcast. Now that's a mix of broadcast and iPod, podcast, by Ben Hammersley, who was writing an article for the Guardian newspaper, and he suddenly called them podcasts and it stopped from 2004.

[00:08:55] And, and even 2004, that means they've been around for 20 years as podcast. This isn't a new thing, Mark. This is not a new thing, but more and more people are listening. It's suddenly boom since lockdown and businesses are really understanding the power of podcasting for them. It can elevate them in their field, make them look like thought leader.

[00:09:19] I mean, when I was on radio, I would have people come into the studio and say I was doing a business show. And they would bounce out of that studio excited, people would say, Oh, I heard so and so on the radio. They must be the person to go to because they're being interviewed on the radio. It's like having your own mini radio show.

[00:09:39] You're showing, you're the expert, you know what you're talking about, and you can give that valuable information. So I'm super passionate that people use these to build the know, like, and trust in their business. And let's face it, if you could get in front of 10 people every week who really want to listen to what you have to say, would you do it?

[00:10:00] The answer is yes, I would, because I go and speak to 10 people in a group. I go and speak to networking meetings, 10 people, 20 people, 30 people. You don't have to have millions of followers to be successful with your podcast. It's all about getting the right people to listen. 

[00:10:18] Mark A Preston: So do you think that podcast hosts and guests that go on podcasts are more valued as opposed to if they're on the radio?

[00:10:28] Because, you know, sometimes there's this perception that, you know, if you're on the radio, you must be somebody really special. You know, what's the difference between being on the radio and Being a guest on a podcast, for instance. 

[00:10:44] Kath Lord-Green: Well, I would say no difference, um, at all anymore. Not at all. Even radio stations are now talking about their podcast.

[00:10:52] They know that podcasting is getting more and more prevalent, more and more prevalent in the business world. More and more prevalent everywhere, more popular. That they're talking about, they put their shows onto podcasts so people can listen. Because the difference is, right, yeah, we can jump in our car, we can choose whatever radio station we want, but we can't choose what they're telling us.

[00:11:20] We can't choose what they're actually going to say. But you can with the podcast. That's another reason that they're growing. But I don't see any difference because I know personally, from personal business experience, that if somebody wasn't available for the business interview, I would get someone else.

[00:11:37] So they weren't necessarily the best person. And I know that TV does that. Or we couldn't get so and so, so we grabbed in so and so. He'll be a good spokesperson. But because you're there, you're out there in the world to see on radio, uh, listen to on radio or see on TV, people think, Oh, they are the expert in that field.

[00:11:55] It's not any different. Podcasts can elevate you. This is my podcast. I know what I'm talking about. Also shows that you're confident in what you're saying about your subject area. Well, they must know it. They wouldn't put themselves out there as a thought leader or the expert in the field if they didn't know what they were talking about, you know?

[00:12:14] Mark A Preston: So for a small business What are the main advantages of a small business to set their own podcast up? 

[00:12:23] Kath Lord-Green: There's lots of advantages, but first of all, just having one, you only need to do one series and keep repurposing it. It is great for your digital marketing strategy. And we're all about digital here.

[00:12:36] It's great for your digital marketing strategy. You can repurpose that all across digital, all across your socials. You can put it on your website and you'll know it's great for SEO. All those words and all those tags on your podcast, put on your website, it's great for your SEO. Again, it shows that you're confident about your business, shows that you know what you're talking about.

[00:13:01] It also is very, very useful for things like frequently asked questions. So if somebody's constantly asking you the same thing over and over again, you could make those into episodes and put them on your website and it could save time because you're just directing them to those frequently asked questions.

[00:13:21] Listen to this and then listen to it over again if you want, you know, if you're not sure about what I'm saying. It grows that know, like and trust. Audio is really powerful and I talk about audio podcasts, not video podcasts. To me, a video is a video. A video of an interview is a video, a podcast is audio to me.

[00:13:43] So it's iPod broadcast together, as we've said. It's very intimate. And if you're listening to someone, you're really developing a connection with that person. If you want to develop connections like coaches, for example, or accountants, lawyers who have all this information. They can give away, especially if you've gone out on your own as an accountant or a lawyer or some sort of professional service or marketeer or like I said, coaches, consultants, great for them because they showing that they've got the information, build up that trust.

[00:14:19] And it's been proven that 70 percent of people who listen to who have chosen to listen to a podcast, act on a call to action at some point, 70%, now that is huge. That is huge. It's good for your business. It shows you've got with the times. You've got information, valuable information to give. Gives you the opportunity to do your growth and know that I can trust.

[00:14:44] Great for your digital marketing strategy. Um, great for repurposing content. You can just repurpose all your blogs and create audio from them. Like I said, you frequently ask questions. You can turn them into audio or podcasts. And also look at the inclusivity of that. People can choose whether to listen or to read.

[00:15:06] Most people are sending newsletters, putting everything written on the website. People might have letter blindness. They might not be able to read very well. They might be fantastic in business, but don't like reading stuff, haven't time to read stuff. You can do other things at the same time as listening to the podcast and then go, Oh, hang on.

[00:15:25] I'll just do this. When you listen to that bit, that was really interesting. For me, it just grows that know, like, and trust shows that you're the leader in the field, shows you know what you're talking about. And if you're giving away valuable content, you're building such trust and loyalty there that they come to you when they're ready.

[00:15:44] Mark A Preston: You know what, something you said there about it's personal, audio connects with people a lot better than a video. I mean, that, thinking back, yeah, I mean, if I'm out listening to something, I'm actually taking it in absorbing it. But maybe if I'm watching a video, it's just like I'm doing something else.

[00:16:09] And it's like, I'm not really taking it in as much. And I like what you said there. It is an intimate, it's more personal thing. Um, when you, you give me those stats, yeah, I can see why podcasting is so valuable. 

[00:16:26] Kath Lord-Green: And if someone has chosen to listen to you, They're already kind of a lead, aren't they? They've not just switched on the radio and you happen to be on.

[00:16:35] They've chosen to listen to you. They're already interested in what you do and it's about nurturing them. It's a great way to nurture those clients. They've chosen you, do you know what I mean, to have personally going into their head, which to me, if that's 10 people, 20, 30, 40, 50, 60 rising up. That's brilliant.

[00:17:00] That is exactly what you want. People choosing to listen. And I was saying this to someone recently as well. We love stories. People love stories in general. We were born listening to stories. The first thing we probably heard was our mom or dad or gran telling us a little story in our ears, telling us this information that we could then create, visualize things, create things in our own head.

[00:17:30] We've been doing this since we were children, since we were babies, listening to things, absorbing things in our head, making what we want to of that story. And that's why I think podcasting is so powerful as well, because this is what we're used to. We're used to listening to that since we were born.

[00:17:52] We're not used to staring at videos, but we're used to using our ears. I'm listening. 

[00:17:58] Mark A Preston: Yeah. Now, as, as I mentioned previously, like this podcast, the talk about digital podcast, it is a personal passion. You know, it is something for SMEs and small businesses to progress forward. It's a way for them to help impact the business, to push new customers forward.

[00:18:21] And I think with podcasting. How have you seen businesses using the power of podcasting, but in a slightly different way to help their businesses grow? 

[00:18:36] Kath Lord-Green: Well, straight away, what you're doing is going to be providing valuable content to businesses, to other businesses to help them grow. So they're going to, they're going to love that.

[00:18:47] They're going to absolutely love that. And if they benefit from that, they're going to come to you when they want something paid. They might want some training. They might want whatever else, any products that you offer, but they can come to you and it'll cost them nothing to listen, which is awesome.

[00:19:04] That's another awesome thing about it. I've seen businesses change their newsletters. Just to add on audio, a mini podcast, dip your toe in the water here. Just make your newsletter audio as well, send them both out. And it's like, Oh, I actually read your newsletter this month. I don't usually have time, but I just clicked it and listened to it whilst I was busy doing stuff here on the computer.

[00:19:33] The uptake via listen to read has been massive. I recently worked with community and business partners. They changed their bi monthly impact report into audio to see the difference. They were getting low reads because everyone kind of assumes they know what's going on. Well, then they got 62 percent with the first audio edition.

[00:19:59] Mark A Preston: You know what? I don't think I've ever signed up to a newsletter that's been audio. And I think if more small businesses. actually had an audio version of the newsletter. Yes, I'd listened to it. 

[00:20:16] Kath Lord-Green: Exactly. I mean, 

[00:20:17] Mark A Preston: I've signed up to lots and lots of things and it's just cluttering my inbox. I've never read them.

[00:20:23] Kath Lord-Green: Exactly. I used to put them all in a folder. So newsletter, newsletter, newsletter. And at the end of the month, I'll just make sure I read everybody's that I'm connected with just to see what's going on. And then I delete the folder because I haven't got time. But if something comes through with audio, I just click it because it's going to play out of my laptop, PC, whatever, phone, because I've clicked it.

[00:20:45] So why wouldn't you offer that? But not only that, Mark, if you've got other people working in your business and you're sending them information, you're sending them reports and they go, Oh gosh, you know what? I'm great at my job, but I can't read that well, or I don't want to read that. I've no time to read that.

[00:21:03] Yeah. You're making that really accessible and inclusive for people in your organization, or people who signed up for your information, just by adding audio. Now, this doesn't have to go to Apple, Spotify. This is just going directly to the person. You don't have to put it out there to the world. And that's how you can dip your toe into podcasting to help your business.

[00:21:28] Because your clients that say, Oh, so and so's newsletters in, they'll go, Oh, there's audio now, we'll have a listen to what's going on. Do I have to read that? And the beauty of that is as well, if you're really good at speaking about everything that's happened in your business or everything that you want to say in your newsletter, you can create that audio, voice it all and then transcribe that.

[00:21:52] So then you've got your newsletter from that, or you can do it vice versa. You can write your newsletter, record it and send that. Dipping your toe in that way will make you see the power of podcasting as well. You'll get the feedback that people have. Oh, I listened to your podcast or listen to your newsletter or I listened to your annual report and listen schools.

[00:22:15] It's not just SMEs. It's not just businesses, schools, universities, um, private schools. We shouldn't be printing all these brochures these days, massive glossy brochures. We're supposed to be sustainable. We're supposed to be trying to not use these printers and things like that. If you had an audio brochure for your school or for your business, If you were sending somebody to that school or you wanted to go to that university, you wanted to go to that college, you wanted to read the chapter on media production, for example, is this where I want to go?

[00:22:56] You could listen to that in your path. Your mom could, your dad could, anybody who's involved in the decision making, you coming home from school, got your ear buds in, coming home from college, Oh, I like the sound of that from that university. High powered women and men going off in the cars, I want to listen to where Johnny might be going to university or college, I'll listen to it in the car because I've not time to sit down and wade through brochures.

[00:23:23] Recruitment's a great thing as well, if you wanted to work at any of those places, you would also listen to their podcast. Because you say, but there's a type of school, college, business that I want to work for. They sound like they are, or they don't actually sound like a bit of me. Audio is so powerful and can be used for so many different things.

[00:23:45] But I think the big thing for me nowadays is the inclusivity. Accessibility, sustainability. Podcasts can do all of those things for you. 

[00:23:56] Mark A Preston: What would you say to the small business owners who's been thinking about podcasting, but have this perception that, well, it needs to be really professional and I'm too nervous and I won't come across right.

[00:24:11] You know, do you think, do you think it's more important just to be genuine in yourself and just to talk rather than to pretend to be too professional on a podcast? 

[00:24:22] Kath Lord-Green: Authenticity is the key. Absolutely. And if you're giving that information, they want to hear you, they don't want to hear this pretend version of you.

[00:24:32] And plus it's exhausting trying to keep up trying to be this something else that you're not on a podcast, you know, and I would say, just do it. You said at the very, very start of this recording that you want to help businesses, small businesses, haven't got a lot of money. And I think people think the podcast is going to cost them a fortune.

[00:24:54] It absolutely doesn't and doesn't need to. It can be as expensive or as cheap as you want it to be. And that is genuinely the case. I know people who do a podcast from their phone. They record it, they upload it, and they do have listeners. And the reason for that is it's cheap and cheerful. The maximum monthly cost is the hosting platform.

[00:25:24] And that's about it. I think maybe some upfront costs, but not much. They don't use a microphone. They don't use earphones. They don't use any studio equipment. They don't record it in a fancy studio. They basically use a phone. Other clients just record directly into the laptop and we edit that. Other clients use Zoom and we download that audio and use that.

[00:25:50] Other clients go to a studio, they want to hire a studio, they want the visuals for the pictures and things like that. It can be as cheap or as expensive as you want. Don't forget Stephen Bartlett started under his stairs recording his podcast on his own. Diary of a CEO was tiny, sometimes it was 15 minutes under his stairs, sometimes 3am in the morning.

[00:26:14] Whatever. It was inconsistent and everything else. Now he's got the big production studios. He has big guests in and they're two hours long. I don't listen to him anymore. I used to listen to him every single episode when it was just him. So what does that tell you? That tells you a lot in itself. It even sounded like this.

[00:26:37] He was going through his diary that week and telling us what he'd done. I was more interested in that than I am. All of these big guests that he's talking to, because everyone's talking to these big guests, you know, who can get the best guests, you know, it's like this big competition. If you're a small business, you can have a podcast and it doesn't have to cost a lot.

[00:27:01] And then people say, but I haven't got the time, Kat. Well, you also have got the time. If you block some time, you don't have to do one every week forever. You don't have to do one every fortnight forever. You can create a podcast series, series of six, eight, ten, whatever, and keep repurposing that over and over again by picking out killer quotes, picking out headlines that have already Been said in that episode and repurpose like you would with a blog.

[00:27:34] Years ago, we used to repurpose blogs, didn't we? We didn't just put it out once. You would, you would look at different ways of repurposing. You can repurpose your podcast. Once you've got that series out there, it's evergreen for about seven years. People will still keep finding it. There isn't any excuse.

[00:27:53] I haven't got the content. Yes, you have. You've got newsletters. You've got blogs. Keep calm. frequently asked questions, you've got information on your website, all of that could be our podcast. You just need a bit of guidance, first, and then away you go. Anyone can do one, Mark, anyone. 

[00:28:13] Mark A Preston: Wonderful, well, I'm gonna say, we've covered so much here, and I mean, I'm not sure about the listeners, but personally, I'm like enthralled in it all.

[00:28:25] And I'm sure that the small businesses and SMEs and anybody that's listening to this podcast, you know, actually the brain's ticking away about the opportunities available. But I can't let you go without asking for a tad takeaway. I mean, what is. That's one big juicy tag takeaway that our audience can easily implement an action into their business to help them push forward.

[00:28:58] Kath Lord-Green: I definitely think I'm going to take the change, any communications into audio and just try it. I know I've already said it, but it's such a biggie that if you have something going out next week, a newsletter, a report, a message, whatever, just record it. And add that along with it and see what happens and ask for feedback to the people you're sending it to, because for me, that is a huge tad takeaway, because anyone can then dip the toe into podcasting without broadcasting it out there, without panicking about it, without thinking, Oh, I'm on Apple, I'm on Spotify, and I've done this and I've done that.

[00:29:45] You can genuinely. Help your target audience, the person who is going to listen to it, the person you're sending this email to, by just dropping a snippet of audio in there. And that is huge for me. That is huge for small businesses who definitely want to try podcasting. 

[00:30:07] Mark A Preston: Well, Kath, Many, many thanks for your time and joining me on this podcast today.

[00:30:12] And I'm sure that the small businesses that's listening to this are going to go away really excited. But for those people listening that do need a little guidance and help pushing forward and structuring the podcast, I know you can help. So where can people find you and what sort of conversations would you like to have with those small businesses?

[00:30:38] Kath Lord-Green: Well, I'm kath@voiceitpr.com. I'm VoiceIt Podcast Agency on Facebook and VoiceIt Pod on Instagram. If you put in your fairy pod mother, you'll probably find me as well, and my website is VoiceIt Podcast Agency. I would just say, look, have a conversation with me. You know, I offer a free. 15, 20 minute chat.

[00:31:04] From there, we could go into a power hour. There is training available. There's all these different things. Masterclasses are all different levels, so they can come and have a free chat with me and say, would this be right for me? The answer is going to be yes, but how would I go about it? in that free consultation.

[00:31:24] Well, 

[00:31:24] Mark A Preston: Cath, many thanks for your time and joining us on Talk About Digital podcast today. 

[00:31:30] Kath Lord-Green: Thank you very much. 

[00:31:32] Mark A Preston: Thank you for tuning into the Talk About Digital podcast. Remember, every small step you take brings you closer to your business goals. If you found today's episode helpful, subscribe to our podcast and sign up to your free 12 week TAD customer growth course.

[00:31:49] At www. talkaboutdigital. co. uk to receive even more customer generating tips and insights. Until next time, keep harnessing your strengths and making actionable, impactful moves in your digital marketing journey. See you soon.